Diagnostic Sprint
Before management commits further resources, how is one core audience likely to read the company, and what needs to be resolved first?
Ahead of a first international fundraise.
Independent strategic advisory
How will they read your company?
I help management teams preparing for cross-border financing or listing see how investors, regulators and the other audiences that decide the outcome are likely to read the company, and where that may affect the decision ahead.
The judgement
Legal, financial, transaction, investor-relations and communications work each has a clear owner.
The judgement beneath them often has no owner.
Who keeps asking how the audiences that decide the outcome are reading the company, where they disagree, and what that costs in price, approval, partnership or timing?
I help management make clear what the company has built and why it matters to those audiences, with evidence they can examine. The work turns that judgement into a narrative architecture that investment banks, lawyers, investor relations and communications teams can use in their own workstreams.
Evidence of use
- Independent analyses of specific cross-border company situations have been forwarded by executives at cross-border companies and boutique advisory firms.
- Separately, a two-page note on inconsistencies across a European software company's country sites led its VP Marketing to correct two of those pages the same day and send back the updated links.
Ways of working
Start from the decision in front of you: before a cross-border financing, or before a cross-border listing. Each page says when this work is relevant, and when it is not.
Transaction Narrative Architecture
Are several audiences evaluating the company at once, with management needing narrative advice at key decision points?
During a financing, as key decisions approach.
Compare the two engagements A standalone product: the Cross-Border Perception Memo
Method and research
NPA (Narrative Power Analysis) is the method behind this judgement. It examines who controls interpretation, where legitimacy gaps form, and how those gaps travel into institutional decisions.
Published research and market observation are based on the public record, including filings, official statements and reported coverage.